An answering machine, answerphone, or message machine, also known as telephone messaging machine (or TAM) in the UK and some Commonwealth countries, ansaphone or ansafone (from a trade name), or telephone answering device (TAD), is used for answering telephone calls and recording callers' messages. When a telephone rings a set number of times predetermined by the call's recipient the answering machine will activate and play either a generic announcement or a customized greeting created by the recipient. Unlike voicemail, an answering machine is placed at the user's premises alongside—or incorporated within—the user's landline telephone, and unlike operator messaging, the caller does not talk to a human. As landlines become less important due to the shift to cell phone technology, and as unified communications evolve, the installed base of TADs is shrinking.